Privacy Policy

At S&M External Cleaning, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, use our social media landing pages, or submit a lead form online.

1. Information We Collect

We collect information about you in two ways: information you give us directly, and information collected automatically.

Information you provide directly:

• Name
• Phone number
• Email address
• Property address (required to accurately price external cleaning quotes)
• Details about the services you request (e.g., window cleaning, roof cleaning, gutter clearing)

Information collected automatically:

• Cookies and Tracking Identifiers: IP addresses, browser types, and device information.
• Usage Data: Pages visited on our website, time spent on pages, and links clicked.

2. How We Use Your Information

We use the data we collect strictly to run our business operations and marketing campaigns. This includes:

• Providing you with an accurate, free service quote.
• Contacting you via phone, SMS, or email regarding your enquiry.
• Scheduling and carrying out your cleaning services.
• Marketing Optimization: Analysing web traffic to improve our advertising performance on Facebook, Instagram, and TikTok.

3. Cookies and Analytics (Google, Facebook & TikTok)

Our website uses tracking technologies to improve user experience and deliver relevant advertisements:

• Google Analytics: We use Google Analytics to track visitor behaviour and website performance. This data is anonymous and helps us understand how users find our site.
• Tracking Pixels (Meta/Facebook & TikTok): We use tracking pixels to measure the effectiveness of our social media advertisements. These pixels collect data about your actions on our website to display targeted ads to you on social platforms and build lookalike audiences.

You can manage your cookie preferences through your web browser settings at any time.

4. Data Sharing and Third Parties

We never sell, rent, or trade your personal data to third parties for commercial marketing. Your data is only shared with:

• Trusted software providers that help us run our business (such as secure CRM systems or email booking software).
• Advertising platforms (like Meta and TikTok) via secure tracking links to measure ad performance.

5. How We Store and Protect Your Data

Your data security is our priority. Your contact information is stored securely on password-protected digital devices and encrypted cloud-based business platforms. We only retain your data for as long as necessary to provide our services, manage our marketing, or comply with legal UK tax reporting requirements.

6. Your Rights (UK GDPR)

Under UK data protection laws, you have the right to:

• Ask us for a copy of the personal information we hold about you.
• Request that we correct any incorrect data.
• Request that we completely delete your personal details from our marketing databases and records at any time.

7. Contact Us

If you have any questions about this Privacy Policy, your data protection, or if you want your details removed from our systems, please contact us:

• Business Name: S&M External Cleaning Ltd
• Phone: 07482 410 163
• Email: enquiries@smexternalcleaningltd.co.uk